One of my colleagues in Duke, Ralph Keeney, noted that America's top killer isn't cancer or heart disease, nor is it smoking or obesity. It's our inability to make smart choices and overcome our own self-destructive behaviours. Ralph estimates that about half of us will make a lifestyle decision that will ultimately lead us to an early grave. And as if this were not bad enough, it seems that the rate at which we make these deadly decisions is increasing at an alarming pace. I suspect that over the next few decades, real improvements in life expectancy and quality are less likely to be driven by medical technology than by improved decision making. Since focusing on long-term benefits is not our natural tendency, we need to more carefully examine the cases in which we repeatedly fail, and try to come up with some remedies for these situations. For an overweight movie loved, the key might be to enjoy watching a film while walking on the treadmill. The trick is to find the right behavioural antidote for each problem. By pairing something that we love with something that we dislike but that is good for us, we might be able to harness desire with outcome - and thus overcome some of the problems with self-control we face every day. Dan Ariely
Some Similar Quotes
  1. One ought to hold on to one's heart; for if one lets it go, one soon loses control of the head too. - Friedrich Nietzsche

  2. You cannot connect with anyone except through reality. - Stefan Molyneux

  3. The world, viewed philosophically, remains a series of slave camps, where citizens — tax livestock — labor under the chains of illusion in the service of their masters. - Stefan Molyneux

  4. Truth has nothing to do with the conclusion, and everything to do with the methodology. - Stefan Molyneux

  5. We may not yet know the right way to go, but we should at least stop going in the wrong direction. - Stefan Molyneux

More Quotes By Dan Ariely
  1. Ownership is not limited to material things. It can also apply to points of view. Once we take ownership of an idea – whether it’s about politics or sports – what do we do? We love it perhaps more than we should. We prize it...

  2. To summarize, using money to motivate people can be a double-edged sword. For tasks that require cognitive ability, low to moderate performance-based incentives can help. But when the incentive level is very high, it can command too much attention and thereby distract the person’s mind...

  3. Another company came up with an even more brilliant idea --- that nobody could own their own cubicle -- designing the system such that those who showed up to work earliest in the morning could claim the ones closest to the windows. None of the...

  4. Understand that relativity is everywhere, and that we view everything through its lens - rose-colored or otherwise. When you meet someone in a different country or city and it seems that you have magical connection, realize that the enchantment might be limited to the surrounding...

  5. In running back and forth among the things that might be important, we forget to spend enough time on what really is important.

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